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Why Web Design Is So Important (And How to Nail It)

Why Web Design Is So Important (And How to Nail It) Ah, the internet – it’s a mixed bag of code strings, cat videos, and designers fighting a war against unattractive websites. The online world has always been a great place for self-expression, and site builders have made it possible for even the least tech-savvy…

Why Web Design Is So Important (And How to Nail It)

Why Web Design Is So Important (And How to Nail It) Ah, the internet – it’s a mixed bag of code strings, cat videos, and designers fighting a war against unattractive websites. The online world has always been a great place for self-expression, and site builders have made it possible for even the least tech-savvy…

How to Choose a Business Name

How to Choose a Business Name Add image with metadata “business name” By the time you decide to take the plunge and turn that amazing idea of yours into a business, you’re probably already thinking about names – and why wouldn’t you? Choosing a business name is like choosing a baby name: you should take…

How to Work Out Your Brand Purpose

Deep questions can be scary – you know the ones: “Who am I?”, “Why am I here?”, and “Where are my keys?” – but they’re also really important, especially when you’re building a brand. If your brand lacks clarity or personality, finding customers is sort of like tracking down that tiny container of mints in…

How to Run a Black Friday Offer

Black Friday is upon us once again, and you know what that means: time to do everything in your power to net yourself as many new sales as possible. Your challenge, should you choose to accept it (and you should), is to convince all those Owners of Wallets out there that they should send the…

How to Create Your First Facebook Strategy

The Experiment: Do you kind of hate Facebook a little bit? So you end up just ignoring it like that weird cousin you see once a year at Christmas and you have no idea how to talk to them?  Unfortunately, Facebook is an essential tool and you can’t afford to ignore it. So if you’re…

26 Things To Do For Your Business When Things Are Slow

We all have slow periods in business, and whilst making sales and delivering services and products is where it’s at, having a slow period can be a good thing for giving you some space to work ON your business rather than being caught in the day to day. Here’s a quick and dirty list of…

5 Ways To Tell If You’re an Everyman Archetype

What is the Everyman archetype? In a nutshell – it’s the guy or gal next door. Drew Barrymore or Tom Hanks. Likable, relatable. Pisses very few people off.  What kind of customers flock to the Everyman? People who have a desire to connect and belong which is kind of everyone right? If you’re an Everyman,…

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