ENTHRALLING READERS SINCE 1862*

The mood board is the first stage in the design process. Think of it as a quick sketch (compared to a final masterpiece) to get an idea on the direction of the project. You’ll be sent an artwork that has a collection of images, colours and fonts to get a vibe for your project.  Nothing…

Why Web Design Is So Important (And How to Nail It) Ah, the internet – it’s a mixed bag of code strings, cat videos, and designers fighting a war against unattractive websites. The online world has always been a great place for self-expression, and site builders have made it possible for even the least tech-savvy…

How to Choose a Business Name Add image with metadata “business name” By the time you decide to take the plunge and turn that amazing idea of yours into a business, you’re probably already thinking about names – and why wouldn’t you? Choosing a business name is like choosing a baby name: you should take…

Deep questions can be scary – you know the ones: “Who am I?”, “Why am I here?”, and “Where are my keys?” – but they’re also really important, especially when you’re building a brand. If your brand lacks clarity or personality, finding customers is sort of like tracking down that tiny container of mints in…

Black Friday is upon us once again, and you know what that means: time to do everything in your power to net yourself as many new sales as possible. Your challenge, should you choose to accept it (and you should), is to convince all those Owners of Wallets out there that they should send the…

The Experiment: Do you kind of hate Facebook a little bit? So you end up just ignoring it like that weird cousin you see once a year at Christmas and you have no idea how to talk to them?  Unfortunately, Facebook is an essential tool and you can’t afford to ignore it. So if you’re…