FO - Creator - Brand Archetype Results Card

so you're a

Creator?

Woohoo! Good for you!

YOU MIGHT HAVE KNOWN THIS ABOUT YOURSELF FOR AGES, OR IT COULD BE A TOTAL SURPRISE.

Either way, before we dig into the specifics of what this means for you and your business, I want to give you a quick overview of what an archetype actually is…

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An archetype is universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth.

- Jon Howard-Spink

Basically, an archetype is an element of the human experience that’s so universal, we all relate to it without even thinking.

These archetypes are deeply embedded in our psyches – so much so that we’re often not even aware that they’re influencing our thoughts and feelings.

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A Brand Archetype?

That’s when you consciously anchor your brand to one of these deeply embedded universal themes.

AND WHY (THE HECK) WOULDWE DO THAT?

Well, when your brand is in alignment with who you are as a person – i.e. your true archetype – your business starts generating momentum and attracting customers on a level that previously seemed unattainable.

It’s also a way to get your brand to do all the heavy lifting for you – so that you can show up as your true self, and start making the kind of impact (and income) you want, without feeling like you’re pushing a big-ass boulder uphill.

So, without further ado,

LET’S DIVE INTO HOW TO MAKE YOUR BRAND ARCHETYPE WORK FOR YOU…

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You can have more than one archetype.

In fact, most of us do. You’ll usually have one main archetype that serves as your primary category, then some secondary and tertiary ones. We’ll be delving into your primary archetype today.

A few quick facts...

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There are HEAPS of different archetypes.

More than 60, in fact.

But broadly speaking, they can be broken into 12 ‘families’ – Healer, Rebel, Alchemist, Innocent, Explorer, Everyman, Hero, Jester, Lover, Sage, Queen, and (of course) Creator.

HERE ARE SOME OTHER ARCHETYPES IN YOUR “family”

Your archetype does not define or limit you. Rather, it’s a lens that can help you better understand yourself and the people who are attracted to you and your work.

It can also help you avoid common challenges that may crop up, and help you feel less alone in your struggles.

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What it means to be

A Creator...

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    YOU’RE AT YOUR BEST WHEN:

    You’re knee-deep in creation mode. You’re using your imagination. You’re engaged in non-linear thinking.

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    YOU’RE DRIVEN BY:

    A deep-seated yearning to express yourself, to make things, to bring an idea to life, and to achieve outcomes.

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    YOU LIKE TO:

    Be in environments that are aesthetically pleasing to you. Learn new skills. Think outside the… cubic parallelogram.

FAMOUS CREATORS

Elizabeth Gilbert

Author of Eat Pray Love (and, like, a bajillion other books)

J.K. Rowling

Author of the Harry Potter series, the Cormoran Strike novels, and more

Shonda Rhimes

Creator of Grey’s Anatomy (and, like, a bajillion other TV shows)

Zoe Foster Blake

Author, Entrepreneur, Maker of many things

Kanye West

Rapper, Fashion Designer, Business Mogul, etc.

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The Creator

as a business owner

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YOU’RE CREATIVE. (DUH!)

You want to put your own spin on everything. You enjoy pushing boundaries and reinventing stuff that others might not even notice.

YOU LIKE MAKING THINGS.

…Whether it’s something tangible (like books, art, code, websites, software) or something esoteric (like coming up with new ways of doing things or brainstorming new plans for the future).

The feeling you get from bringing an idea to life is like crack to you.

The flipside, though, is that if you spend too much time in non-creation mode – like doing admin, staring at spread sheets, or engaged in pointless meetings – you can start going a little crazy.

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YOU HAVE LOADS OF IDEAS.

And many of them excite the pants off you.

But sometimes, having ‘all the ideas’ can be a burden – especially when you don’t know which one to choose or where to start. This can lead to frustration, and can leave you feeling powerless and ineffectual.

SOLUTIONS INCLUDE:

  • Understand that just because you’ve had an idea (even if it’s a fan-fricking-tastic one), doesn’t mean you have to take action on it straight away. Especially if it detracts from your current project.
  • Start a ‘Not for now’ list. Every time you get an idea that doesn’t fit within your current mission or schedule, capture it on a ‘not for now’ list, and revisit it later. Make peace with the fact that you can’t do everything at once.
  • Break your projects down into bite-sized chunks, and celebrate each time you tick one off your list. Building this sense of achievement and progress into your work patterns can help you stay focused on your current project.

YOU STRUGGLE WITH PERFECTIONISM.

Sometimes you can get frustrated that the work you’re doing doesn’t match the high standard you’ve set for yourself… so you struggle to get started, or you stop working altogether.

This can turn into a one-way ticket straight to Procrastination-Ville (with regular day trips to Sabotage City and Gloom Town).

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TO AVOID THIS PITFALL:

  • Come back to YOU, and stop imagining how your work is going to be perceived by the world.
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Recognizing that people's reactions don't belong to you is the only sane way to create. If people enjoy what you've created, terrific. If people ignore what you've created, too bad. If people misunderstand what you've created, don't sweat it. And what if people absolutely hate what you've created? What if people attack you with savage vitriol, and insult your intelligence, and malign your motives, and drag your good name through the mud? Just smile sweetly and suggest - as politely as you possibly can - that they go make their own fucking art. Then stubbornly continue making yours.

- Elizabeth Gilbert, Big Magic

  • Build routine into your workday. Rather than waiting for inspiration to strike, develop the habit of sitting down at your desk at a certain time each day, even if you’re not quite “feeling it”.
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I only write when I am inspired. Fortunately I am inspired at 9 o’clock every morning.

- William Faulkner

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Like moths to a flame...

The types of people who are organically drawn to you, as a creator, value innovation, experimentation, authenticity and uniqueness.

What this means for you:

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    You’re allowed to have bold ideas. To do things differently. To buck the status quo.

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    It’s okay to be yourself in everything you do, because the right people will find that irresistible. (And those that don’t probably aren’t a great fit for you anyway.)

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    Try sharing some insights into ‘how the sausage is made’ (figuratively speaking, that is. Unless you actually domake sausages, in which case (1) yum, and (2) I mean it literally).

Sharing the ‘behind the scenes’ of your creative process can be a powerful way to build your connection with your audience. You might like to touch on things like: how you came up with the idea for your latest project, why you wanted to create something different, and how you overcame any obstacles along the way.

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KNOWING WHAT YOUR ARCHETYPE IS ALLOWS YOU TO UNDERSTAND HOW YOU’RE PERCEIVED BY OTHERS, HOW YOU CAN WORK WITH YOUR NATURAL TENDENCIES (NOT AGAINST THEM),

AND HOW YOU CAN CREATE ALIGNMENT BETWEEN YOUR INNER TRUTH AND YOUR OUTER WORK.

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How to weave the Creator Archetype into your branding

THE COPY

WORDS THAT WILL TURN YOUR IDEAL CLIENTS ON INCLUDE:

CREATIVE IMAGINATION INNOVATION INVENTION UNIQUE FREEDOM FRESH CURIOSITY INDIVIDUAL NON-CONFORMIST VISION IDEA INDEPENDENCE MASTERY GENIUS INTENSE EXPRESSION ARTISTIC INGENIOUS INSPIRATIONAL FERTILE VISIONARY ORIGINAL FRESH CRAFTSMANSHIP DESIRE PROWESS VALUE SKILLED AUTHENTICITY MAKER BEAUTY AESTHETIC

Sometimes Creators can be a little embarrassed to talk about their creativity – after all, it comes very naturally to you. But it doesn’t come easy to errybody, so don’t be afraid to weave the above words into your About page, your Home page, your bio… anywhere where people are looking to find out more about you (and by extension, themselves).

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The Look

Transformation and transcendence are your (gooseberry) jam. And your community is craving those qualities from you.

So rather than seeking to follow trends, or imitating the looks you see online, take the time to delve within and figure out what genuinely resonates with you on a heart-and-gut level.

AS A CREATOR, YOU MIGHT FIND YOURSELF DRAWN TOWARDS LOOKS THAT UTILIZE:

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The Feel

(I.E. THE CUSTOMER EXPERIENCE)

A massive part of branding is how your customers feel whenever they interact with you – whether that’s through a random email, a visit to your website, or as a paying customer.

As a Creator, the people who are attracted to you valueuniqueness and individuality. So do everything you can to make the customer experience feel as personalized as possible.

THIS COULD:

  • Make sure you’re capturing your readers’ names as well as their email addresses, so you can address them personally in your newsletters.
  • Send a small gift and/or handwritten note to your clients when you wrap up a project together.
  • Customise the copy at every customer touch-point (i.e. not defaulting to the standard template offered by your Email Service Provider or website theme). Things to think about: Your opt-in box, confirmation email, welcome email, receipts, invoices, etc.
  • Send out a survey to your customers, asking what they’re struggling with and what they most need help with. Your audience want to feel seen and heard, and this is a great way to love them up!
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So there you have it

YOU NOW KNOW:

What your True Brand Archetype is and why it’s so important to youronline presence.

Why you’re motivated by some things… and totally turned off by others.

How to amplify your natural strengths (and avoid the common pitfalls that keep so many Creators stuck).

And how to use your archetype to ignite your brand and attract your ideal customers – specifically through how your website looks, what you say on it, and how you make your customers feel.

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Your next steps...

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TAKE ACTION

Commit to taking ONE STEP today to bring a little more of your true self to your business. (Can you quickly revise your bio to include some key words? Can you spend five minutes creating a Pinterest board of visual ideas? Or can you tweak one part of your customer experience to make it more *you*?)

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GET IT DONE FOR YOU

Come check out our Branding Packages and elevate your online presence from ‘eh’ to enviable with the help of our creative team.

Share your results

with your friends

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I'm a Creator

And proud of it!

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Thank you so much

For taking the Brand
Archetype Quiz!

Fist bumps to you, friend, for daring to play bigger, aim higher, and dig beneath the surface.

Over the coming weeks, I’m going to be popping into your inbox with more insights as to how to make your brand archetype work for you, so keep your eyes peeled!

‘Til next time,

- ELLISSA

ellissa