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so you're an

Explorer?

Woohoo! Good for you!

YOU MIGHT HAVE KNOWN THIS ABOUT YOURSELF FOR AGES, OR IT COULD BE A TOTAL SURPRISE.

Either way, before we dig into the specifics of what this means for you and your business, I want to give you a quick overview of what an archetype actually is…

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An archetype is universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth.

- Jon Howard-Spink

Basically, an archetype is an element of the human experience that’s so universal, we all relate to it without even thinking.

These archetypes are deeply embedded in our psyches – so much so that we’re often not even aware that they’re influencing our thoughts and feelings.

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A Brand Archetype?

That’s when you consciously anchor your brand to one of these deeply embedded universal themes.

AND WHY (THE HECK) WOULDWE DO THAT?

Well, when your brand is in alignment with who you are as a person – i.e. your true archetype – your business starts generating momentum and attracting customers on a level that previously seemed unattainable.

It’s also a way to get your brand to do all the heavy lifting for you – so that you can show up as your true self, and start making the kind of impact (and income) you want, without feeling like you’re pushing a big-ass boulder uphill.

So, without further ado,

LET’S DIVE INTO HOW TO MAKE YOUR BRAND ARCHETYPE WORK FOR YOU…

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You can have more than one archetype.

In fact, most of us do. You’ll usually have one main archetype that serves as your primary category, then some secondary and tertiary ones. We’ll be delving into your primary archetype today.

A few quick facts...

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There are HEAPS of different archetypes.

More than 60, in fact.

But broadly speaking, they can be broken into 12 ‘families’ – Healer, Rebel, Alchemist, Innocent, Queen, Everyman, Hero, Jester, Creator, Sage, Lover, and (of course) Explorer.

HERE ARE SOME OTHER ARCHETYPES IN YOUR “family”

Your archetype does not define or limit you. Rather, it’s a lens that can help you better understand yourself and the people who are attracted to you and your work.

It can also help you avoid common challenges that may crop up, and help you feel less alone in your struggles.

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What it means to be

An Explorer...

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    YOU’RE AT YOUR BEST WHEN:

    You’re exploring novel ideas, fresh frontiers, and expanded horizons.

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    YOU’RE DRIVEN BY:

    The desire for new experiences and adventures.

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    YOU LIKE TO:

    Push boundaries, be self-sufficient, travel, write your own rules, and make your own path.

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    WATCH OUT FOR:

    Aimless wandering. Shiny Object Syndrome. Always looking for the newest idea/solution/magic pill, and not following through on what’s right in front of you.

FAMOUS EXPLORERS

Elizabeth Gilbert

(Particularly in Eat, Pray, Love)

Amelia Earhart

Female aviation pioneer, author, and all-round badass

Caroline Paul

Bestselling author of ‘The Gutsy Girl’

Indiana Jones

Swashbuckling archaeologist dude

Cheryl Strayed

Bestselling author of ‘Wild’

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The Explorer

as a business owner

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YOU’RE SELF-DIRECTED AND SELF-MOTIVATED.

You value your autonomy highly. In fact, it’s probably one of the fundamental reasons you started your own business.

While other people struggle to get motivated, you’ve got all pistons pumping and all cogs cranking. (Though it might come naturally to you, many other archetypes would KILL to have your sense of ambition and drive.)

You can use this knowledge to your advantage: if you’re struggling to get motivated, it’s a pretty good sign that the path you’re currently on is not in alignment with your true Explorer self.

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Adventure is worthwhile in itself.

- Amelia Earhart, Aviation Pioneer

AUTHENTICITY IS YOUR JAM.

You’re a seeker. And one of the things you’re seeking more than anything else is your truth.

Sometimes this can lead you to ‘chop and change’ between projects a lot – you start something, realise it doesn’t fully align with your truth, so you drop it like a hot potato to try something else. You’re fearless in the pursuit of following your heart, and you’re a master of the quick pivot.

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It is not the mountain we conquer but ourselves.

- Edmund Hillary

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YOU’RE INNOVATIVE AND HAVE LOADS OF IDEAS.

You’re an ideas person – you have no trouble coming up with new paths to take and new options to try, and you want to give everything a go.

But sometimes, this can be a burden – especially when you don’t know which direction to choose or where to start… which can lead to frustration, and can leave you feeling powerless and ineffectual.

SOLUTIONS INCLUDE:

  • Understand that just because you’ve come up with an idea (even if it’s a fan-fricking-tastic one), doesn’t mean you have to take action on it. Especially if it detracts from your current project.
  • Start a ‘Not for now’ list. Every time you get an idea that doesn’t fit within your current mission or schedule, capture it on a ‘not for now’ list, and revisit it later. Make peace with the fact that you can’t do everything at once.
  • Break your projects down into bite-sized chunks, and celebrate each time you tick one off your list. (Building this sense of achievement and progress into your work patterns can help you stay focused on your current project.)

YOU HATE FEELING TRAPPED, BORED OR LIMITED.

You have a tendency to always think the grass is greener on the other side, and you get antsy when you feel hemmed-in.

As a free spirit, you like to feel as though you always have choices, and options. Too much rigidity (whether it’s in your schedule, your offerings, or your focus) can dim your flame and make you feel crapola.

Luckily, one of your superpowers is seeing forks in the road where others see only a straight path… so a renewed sense of excitement is always within reach.

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Never be limited by other people’s imaginations.

- Mae Jemison, Astronaut

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Like moths to a flame...

The types of people who are organically drawn to you, as an explorer, are looking to you for authenticity and a sense of adventure.

What this means for you:

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    Share your journey – your audience want to hear about it and soak up some of your infectious Explorer energy.

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    Break the mould. Quirk it up. Communicate your truth freely, in your own style. (Your audience detests mind-numbing stereotypes as much as you do.)

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    Don’t worry if you don’t always have your shit together. It might be hard to believe, but your audience loves how much of a free spirit you are. (So you can stop feeling ashamed of your ‘chop and change’ tendencies… Hallelujah!)

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    It’s okay to be your true self in everything you do, because the right people will find that irresistible. (And those that don’t probably aren’t a great fit for you anyway.)

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KNOWING WHAT YOUR ARCHETYPE IS ALLOWS YOU TO UNDERSTAND HOW YOU’RE PERCEIVED BY OTHERS, HOW YOU CAN WORK WITH YOUR NATURAL TENDENCIES (NOT AGAINST THEM),

AND HOW YOU CAN CREATE ALIGNMENT BETWEEN YOUR INNER TRUTH AND YOUR OUTER WORK.

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How to weave the Explorer Archetype into your branding

THE COPY

WORDS THAT WILL TURN YOUR IDEAL CLIENTS ON INCLUDE:

EXPLORATION SEEKER FRONTIER OUTDOORS ADVENTURE BOUNDARY-PUSHER RULE-BREAKER RENEGADE NEW FRESH INSPIRE FREEDOM UNCAGED UNLEASHED NATURE GUTSY ASTONISHING GROUND-BREAKING TRAIL-BLAZER TRUTH AUTONOMY EXPERIENCE ESCAPE JOURNEY AUTHENTICITY EXCITEMENT CONFIDENCE SELF-RELIANCE INDEPENDENT PLUCK BRAVERY CHUTZPAH EPIC MOXIE QUIRKY PIONEER

Don’t be afraid to weave the above words into your About page, your Home page, your bio… anywhere where people are looking to find out more about you (and by extension, themselves).

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The Look

Adventure and authenticity are your (gooseberry) jam. And your community is craving those qualities from you.

So rather than seeking to follow trends, or imitating the looks you see online, take the time to delve within and figure out what genuinely resonates with you on a heart-and-gut level.

AS AN EXPLORER, YOU MIGHT FIND YOURSELF DRAWN TOWARDS LOOKS THAT UTILIZE:

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The Feel

(I.E. THE CUSTOMER EXPERIENCE)

A massive part of branding is how your customers feel whenever they interact with you – whether that’s through a random email, a visit to your website, or as a paying customer.

As an Explorer, the people who are attracted to you want to feel inspired and free. So endeavour to make every customer interaction as exciting, uplifting and mould-breaking as possible.

THIS COULD INCLUDE THINGS LIKE:

  • Send a creative (or crazy!) gift to your clients when you wrap up a project together – perhaps a personalised travel journal or an inspiring wall print.
  • Personalise as many of your customer interactions as you can – use their name, take note of personal details, show that you care.
  • Add a touch of quirk to all your stock-standard communications. (Who says an invoice can’t be exciting and uplifting!)
  • Subvert the status quo. For example, if your industry is filled with picture perfect promo videos, do one with zero makeup and your messy desk in the background.
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So there you have it

YOU NOW KNOW:

What your True Brand Archetype is and why it’s so important to youronline presence.

Why you’re motivated by some things… and totally turned off by others.

How to amplify your natural strengths (and avoid the common pitfalls that keep so many Explorers stuck).

And how to use your archetype to ignite your brand and attract your ideal customers – specifically through how your website looks, what you say on it, and how you make your customers feel.

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Your next steps...

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TAKE ACTION

Commit to taking ONE STEP today to bring a little more of your true self to your business. (Can you quickly revise your bio to include some key words? Can you spend five minutes creating a Pinterest board of visual ideas? Or can you tweak one part of your customer experience to make it more *you*?)

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GET IT DONE FOR YOU

Come check out our Branding Packages and elevate your online presence from ‘eh’ to enviable with the help of our creative team.

Share your results

with your friends

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I'm an Explorer

And proud of it!

Did you enjoy the quiz?

Invite your friends to take the quiz to find out their Brand Archetype

Thank you so much

For taking the Brand
Archetype Quiz!

Fist bumps to you, friend, for daring to play bigger, aim higher, and dig beneath the surface.

Over the coming weeks, I’m going to be popping into your inbox with more insights as to how to make your brand archetype work for you, so keep your eyes peeled!

‘Til next time,

- ELLISSA

ellissa