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so you're a

Lover?

Woohoo! Good for you!

YOU MIGHT HAVE KNOWN THIS ABOUT YOURSELF FOR AGES, OR IT COULD BE A TOTAL SURPRISE.

Either way, before we dig into the specifics of what this means for you and your business, I want to give you a quick overview of what an archetype actually is…

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An archetype is universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth.

- Jon Howard-Spink

Basically, an archetype is an element of the human experience that’s so universal, we all relate to it without even thinking.

These archetypes are deeply embedded in our psyches – so much so that we’re often not even aware that they’re influencing our thoughts and feelings.

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A Brand Archetype?

That’s when you consciously anchor your brand to one of these deeply embedded universal themes.

AND WHY (THE HECK) WOULDWE DO THAT?

Well, when your brand is in alignment with who you are as a person – i.e. your true archetype – your business starts generating momentum and attracting customers on a level that previously seemed unattainable.

It’s also a way to get your brand to do all the heavy lifting for you – so that you can show up as your true self, and start making the kind of impact (and income) you want, without feeling like you’re pushing a big-ass boulder uphill.

So, without further ado,

LET’S DIVE INTO HOW TO MAKE YOUR BRAND ARCHETYPE WORK FOR YOU…

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You can have more than one archetype.

In fact, most of us do. You’ll usually have one main archetype that serves as your primary category, then some secondary and tertiary ones. We’ll be delving into your primary archetype today.

A few quick facts...

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There are HEAPS of different archetypes.

More than 60, in fact.

But broadly speaking, they can be broken into 12 ‘families’ – Healer, Rebel, Alchemist, Innocent, Explorer, Everyman, Hero, Jester, Creator, Sage, Queen, and (of course) Lover.

HERE ARE SOME OTHER ARCHETYPES IN YOUR “family”

Your archetype does not define or limit you. Rather, it’s a lens that can help you better understand yourself and the people who are attracted to you and your work.

It can also help you avoid common challenges that may crop up, and help you feel less alone in your struggles.

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What it means to be

A Lover...

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    YOU’RE AT YOUR BEST WHEN:

    You love and believe in what you’re doing; you can use your charm and personality to connect with people.

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    YOU’RE DRIVEN BY:

    Passion, beauty and luurrvve (duh!). You long to make meaning in the world.

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    YOU LIKE TO:

    Be adored! Be special! And be surrounded by things you find aesthetically pleasing.

FAMOUS LOVERS

Charlotte

From ‘Sex and the City’

Nicole Kidman

Actress, Oscar Winner

Eros

Goddess of love and sensuality

Rumi

The amaze-balls Sufi poet and O.G. of poetry

Juliet

Of ‘And Romeo’ fame

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The Lover

as a business owner

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YOU’RE A SKILLED COLLABORATOR.

It’s no surprise that as a Lover, you excel at relationships, including those of the business variety.

Your faithfulness and loyalty make you an excellent partner in the boardroom, and you’re great at working with someone to achieve a common goal.

YOU’RE CHARMING.

Charisma? Personality? That special je nais se quoi? You’ve got ‘em all in spades.

Part of what makes you so personable is your ability to make other people feel special; like they matter. (One could even call your methods of getting people on side a type of ‘seduction’!)

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YOU FEEL THINGS INTENSELY.

You’re an all or nothing person. So when you’re happy, you’re HAPPY, and when you’re down, you’re DOWN.

This means that when work is going well, it’s going AWESOMELY.

But when you’re not feeling it, it can be a real struggle to get things done.

TO OVERCOME THIS OBSTACLE:

Build routine into your workday. Rather than waiting for inspiration to strike, develop the habit of sitting down at your desk at a certain time each day, even if you’re not quite “feeling it”.

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I only write when I am inspired. Fortunately I am inspired at 9 o’clock every morning.

- William Faulkner

Outsource as many of the tasks you don’t like as possible.

But also, make peace with the fact that there are certain tasks that you don’t necessarily like to do (like, say, managing your inbox or sending out invoices) but that, as a grown-up biz owner, you do need to get done anyway.

KNOW THAT NOT EVERYONE IS AS INTENSE AS YOU.

It doesn’t mean that they don’t care about what they do. It’s just that not many people can match your levels of commitment!

WORK ON BUILDING YOUR RESILIENCE MUSCLE.

Because you feel failure so intensely, it can knock you for six… or even seven.

Even though it might feel like your world is ending when you ‘fail’, know that every time you get knocked down, you’re actually adding another layer of wisdom and strength to your awesome self.

YOU MAKE DECISIONS WITH YOUR HEART.

It’s both your best quality, and the one that can sometimes get you into trouble.

To avoid making any passion-fuelled mistakes, try to give yourself extra space around any big decisions.

(You, my dear Lover, are the kind of starry-eyed cupcake for whom ‘sleeping on it’ is always a good decision-making tactic.)

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Like moths to a flame...

The types of people who are organically drawn to you, as a lover, value authenticity, passion, emotion, commitment, love, sensuality, and feelings.

What this means for you:

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    Be as vulnerable as you wish to be. Your audience will appreciate your raw honesty and open sharing.

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    Always come back to connection, and making your audience feel special. In many ways, they’re looking to you to put the romance and spice back into their daily life, so allow your authentic charm to permeate your interactions so you can ‘seduce’ them.

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    It’s okay to be yourself in everything you do, because the right people will find that irresistible. (And those that don’t probably aren’t a great fit for you anyway.)

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KNOWING WHAT YOUR ARCHETYPE IS ALLOWS YOU TO UNDERSTAND HOW YOU’RE PERCEIVED BY OTHERS, HOW YOU CAN WORK WITH YOUR NATURAL TENDENCIES (NOT AGAINST THEM),

AND HOW YOU CAN CREATE ALIGNMENT BETWEEN YOUR INNER TRUTH AND YOUR OUTER WORK.

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How to weave the Lover Archetype into your branding

THE COPY

WORDS THAT WILL TURN YOUR IDEAL CLIENTS ON INCLUDE:

LOVE ROMANCE WHIMSY CONNECTION WOO RAW EMOTION FEEL WARMTH EXPERIENCE CHARISMA SENSUAL SPECIAL PREMIUM LUXE BEAUTIFUL ARTISTIC PRECIOUS SEDUCTIVE ENTICING INVITING CHARM CARING MEANINGFUL UNIQUE SPICE HEART SOUL SHARING OPENNESS

Don’t be afraid to weave the above words into your About page, your Home page, your bio… anywhere where people are looking to find out more about you (and by extension, themselves).

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The Look

Love, beauty and connection are your (gooseberry) jam. And your tribe is craving those qualities from you.

So rather than seeking to follow trends, or imitating the looks you see online, take the time to delve within and figure out what genuinely resonates with you on a heart-and-gut level.

AS A LOVER, YOU MIGHT FIND YOURSELF DRAWN TOWARDS LOOKS THAT UTILIZE:

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The Feel

(I.E. THE CUSTOMER EXPERIENCE)

A massive part of branding is how your customers feel whenever they interact with you – whether that’s through a random email, a visit to your website, or as a paying customer.

As a Lover, the people who are attracted to you value connection. They want to feel special. So do everything you can to make the customer experience feel as personalized as possible.

THIS COULD INCLUDE THINGS LIKE:

  • Sending a small gift and handwritten note to your clients when you wrap up a project together – perhaps flowers, chocolate, or champagne.
  • Consider sending out an extra little surprise on special occasions – for client birthdays, for Christmas… or just because.
  • Personalise as many of your customer interactions as you can – use their name, take note of personal details, show that you care.
  • Embrace the art of the strip tease. (No, not literally – unless that’s your thing!) Give away small snippets of information at a time – hintat an upcoming launch, teaseabout your next project. It’s much more seductive than giving away the farm all at once, and your readers will be intrigued, engaged, and primed to knowmore.
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So there you have it

YOU NOW KNOW:

What your True Brand Archetype is and why it’s so important to youronline presence.

Why you’re motivated by some things… and totally turned off by others.

How to amplify your natural strengths (and avoid the common pitfalls that keep so many Lovers stuck).

And how to use your archetype to ignite your brand and attract your ideal customers – specifically through how your website looks, what you say on it, and how you make your customers feel.

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Your next steps...

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TAKE ACTION

Commit to taking ONE STEP today to bring a little more of your true self to your business. (Can you quickly revise your bio to include some key words? Can you spend five minutes creating a Pinterest board of visual ideas? Or can you tweak one part of your customer experience to make it more *you*?)

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GET IT DONE FOR YOU

Come check out our Branding Packages and elevate your online presence from ‘eh’ to enviable with the help of our creative team.

Share your results

with your friends

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I'm a Lover

And proud of it!

Did you enjoy the quiz?

Invite your friends to take the quiz to find out their Brand Archetype

Thank you so much

For taking the Brand
Archetype Quiz!

Fist bumps to you, friend, for daring to play bigger, aim higher, and dig beneath the surface.

Over the coming weeks, I’m going to be popping into your inbox with more insights as to how to make your brand archetype work for you, so keep your eyes peeled!

‘Til next time,

- ELLISSA

ellissa