hey there, your brand vibe style is....

FO2021 – BVQ Logos-03

Find out what that means...

Moodboard-Playful-1-min

WHAT THIS MEANS

PLAYFUL is your key brand vibe word.  Your brand embraces joy and play in the way you present your content, your visuals and your message.  Visually you are drawn to bright colours and graphics that have a playful element: squiggly lines, playful patterns, contrasting colours.  Your audience appreciates your playful energy and ability to talk about your subject in a fun and engaging way.

colours

Lots of colours!  Playful vibe brands can use bright and cheerful colours, contrasting combinations and you can use LOTS of colour everywhere or as fun POPS here and there.

FO - Brand Vibe Colour Palettes V02-07

fonts

Your going to be drawn to playful fonts - scripts and almost childlike fonts.  The key to using fonts intelligently in a playful brand is to use your fonts to BALANCE the overall crazy vibe in your brand.  This means - keep the playful fonts to a minimum.

Stick to clean and “tight” font combos and let the playful fonts come in as parts of artwork and graphics - not all over your brand.  Because your colours and brand elements will be doing a lot of play on your page - your fonts need to create structure and cohesion - so stick to some classics and get crazy in your graphics!

playfulfonts-copy-04
playfulfonts-copy-01
boldfonts-04
boldfonts-03

PHOTOGRAPHY STYLE

Studio shots go great with a playful brand as they create some space on the photos to give the visitors brand some space to absorb all the other play.  You are really open to lots of options with a Playful vibe - as experimenting and going with the flow is kinda your thing.

website

Think colour explosion, balanced with professional fonts and fun photos and copy and you won't go wrong.  Just remember - balance is key here.

1

ARE YOU READY TO TAKE YOUR BRAND GAME TO THE?

next-level

THEN LET'S CHAT, STAT.

Check out our branding packages to see how we can help.

3