hey there, your brand vibe style is…

Art Chic

Find out what that means

You love a creative vibe. You love textures, colours, hand drawn and painted elements. You communicate your message through embracing your artistic nature - and encouraging creativity in your community. Your brand can be a little messy around the edges and you love to experiment. You’ll love to have textures and lots of grungy elements and paintbrushes in your brand toolkit so you can add an artistic splash to every piece of content you create.

WHAT THIS MEANS

colours

colours

The world is your Oyster! You probably find it hard to narrow your palette down just to 5 or so colours - and why would you want to? All the colours are awesome right? Well kind of - you will benefit from limiting your colour pallete down to 5 colors so that your brand doesn't become a “artistic mess”.

fonts

You're drawn to hand drawn fonts and hand lettering. These should be used sparingly and teamed with a tight and minimalistic font combination.

fonts

photography style

You are probably wanting to get a bit artistic with your photos - adding paint swashes and hand drawn elements to the photos. To give yourself a “blank canvas” consider a simple studio shoot and let your photographer know you will be getting creative with the photos post production. When choosing stock photos, choose photos that have interesting light effects, blurs or timelapse photos to continue your Art Chic vibe.

website

It's very easy for an Art Chic website to get messy. Think fashion magazine for the balance on what makes an Art Chic brand work. Strong photos, strong hand drawn or lettered typography (text), lots of white space, touches of texture in your trims, accents and supplementary design areas.