hey there, your brand vibe style is…

Girls Just Want to Have Fun

Find out what that means

PLAYFUL is your key brand vibe word. Your brand embraces joy and play in the way you present your content, your visuals and your message. Visually, you are drawn to bright colours and graphics that have a playful element: squiggly lines, playful patterns, contrasting colours. Your audience appreciates your playful energy and ability to talk about your subject in a fun and engaging way.

WHAT THIS MEANS

colours

Lots of colours! Playful vibe brands can use bright and cheerful colours, contrasting combinations and you can use LOTS of colour everywhere or as fun POPS here and there.

fonts

Your going to be drawn to playful fonts - scripts and almost childlike fonts. The key to using fonts intelligently in a playful brand is to use your fonts to BALANCE the overall crazy vibe in your brand. This means - keep the playful fonts to a minimum.

Stick to clean and “tight” font combos and let the playful fonts come in as parts of artwork and graphics - not all over your brand. Because your colours and brand elements will be doing a lot of play on your page - your fonts need to create structure and cohesion - so stick to some classics and get crazy in your graphics!

fonts

photography style

Studio shots go great with a playful brand as they create some space on the photos to give the visitors brand some space to absorb all the other play. You are really open to lots of options with a Playful vibe - as experimenting and going with the flow is kinda your thing.