hey there, your brand vibe style is…

Sophisti-Vibe

Find out what that means

WHAT THIS MEANS

Your desired brand vibe has a glamorous and sophisticated edge. Visually, you are drawn to clean lines and minimalist look, with a touch of elegance and that sleek Vogue Magazine feel. You communicate your message through stylish and sleek visuals, polished and concise content and you are 100% about keeping a polished appearance. Your audience appreciates your constant ability to show up poised and glamorous.

colours

Keep your palette simple with black, white and neutrals, with a maximum of 2 pop colours.

fonts

Again, simplicity is key - and font decisions are extremely important with a Sophisti-vibe brand. Keep your combination simple, using a font family with many weight and style options such as …

When combining fonts for a Sophisti-vibe brand, an easy combo is a sans serif body, serif font and if you want to incorporate a script use this very sparingly.

fonts

photography style

Photos are key to a Sophisti-vibe brand. As your brand elements are on the minimalistic side - your photography is going to do a lot of the visual communication for you. And, as your vibe is on the sophisticated-style, it’s important that you use professional photography with consistent filters and treatments. Well considered flatlays are probably your jam, as are “hey I’m working here” shots, studio shots. You’ll need to consider your wardrobe choices for your shoot.

Photo by Tonny Tran on Unsplash

Photo by SHAYAN on Unsplash

Photo by KE ATLAS on Unsplash

Photo by Thought Catalog on Unsplash

Photo by Mihai Stefan on Unsplash

Photo by Gian Cescon on Unsplash

website

It's very easy for an Art Chic website to get messy. Think fashion magazine for the balance on what makes an Art Chic brand work. Strong photos, strong hand drawn or lettered typography (text), lots of white space, touches of texture in your trims, accents and supplementary design areas.