A polished brand for a leading birth professional training organisation

Driven by a mission to connect women to their intrinsic value and power, Bebo Mia is an online training and mentorship organization

for birth nerds, doulas and change makers who want to provide amazing care to growing families in their communities while growing a fertility, birth and parenting business. Founder Bianca Spragne wanted a visual brand that would support her goal to build the most inclusive and supportive education organization for birth pros in the world.

The result? A professional brand that feels full of personal warmth. The stylised continuous line drawings of mothers and babies create a sense of flow, grounded by the elegant colour palette of turquoise, mustard gold, blush, and martinique blue. The calming stability of the geometric patterns mirror the sturdy warmth of the handwritten and sans-serif fonts.