Bec Broadfoot

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BRANDING, collateral, WEBSITE

Meet

Bec Broadfoot

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The Problem

Kelly had reached a plateau in her business. Despite being a prolific creator and thought-leader... her website and branding was seriously letting her down and she knew in order to break through to the next level of her business, she needed an online home that supported and elevated her work. She wanted an online home that felt powerful, disruptive and visually dynamic to really stand out. Kelly came to Flourish to get support in creating a magic brand and website that really spoke to the people she wanted to attract (and to say goodbye to her brand and website shame for good).

The Solution

Kelly did a VIP Glow Up with us, followed by 2 years on our Dream Team program. Her brand uses a strong, high-contrast colour palette, and layered collage technique with symbols based in mythology, urban legend and folklore. We knew this culture-making queen, who spends her days injecting her clients’ businesses with positive, inclusive practices, deserved a brand that was just as groundbreaking as her.