body fabulous
A strong and feminine fitness brand that empowers women to cherish their bodies
BRANDING, collateral, WEBSITE
Meet
Dahlas Fletcher of Body Fabulous
One of Australia’s most respected Pregnancy and Female Fitness Trainers, Dahlas Fletcher is on a mission to help women cherish their bodies with an easy, accessible and proven female-focused fitness strategy.
Dahlas knew she wanted her new brand to feel empowering, warm, strong and feminine. To smash this brief, we curated a clean aesthetic (think light turquoise, shades of light and baby pink, white, grey and black), juxtaposed with lush natural textures like succulents. Her brand and website now feel like a calming, friendly oasis for the health-conscious women on a quest to build a stronger core and pelvic floor.