A gorgeously minimalist brand for a money mindset author

Denise DT is a Money Mindset Mentor, author and podcast host on a mission to help online entrepreneurs charge premium prices, release the fear of money and create First Class lives.

To echo her passionate mission statement, we designed Denise’s brand to feel vibrant. The pastel gradient overlay that gives her brand its warmth - in vivid aqua, pale turquoise, light grey, violet, lavender and pale peach - speaks to the emotional freedom that healing your money mindset can bring. Denise’s typography creates a perfect balance of style and minimalism, with the wordmark logo in the textured dry marker handwritten font giving the design a personal touch, while the Proxima Nova body text creates clarity.