The most important thing when it comes to branding is truly understanding our client. In Denise’s case, we’ve been working together for years to create the ideal branding message for her, that also speaks to her audience. We’d never try to squeeze a client into a too-small taffeta dress with a matching sparkly hat that makes them look like they’re going to prom in 1973. We’re not your bridezilla cousin. We actually want you to look good because it makes us look good. Win-win.
We usually start by brainstorming some key words and then using them as cornerstones for our design process. Those fancy design-type words are enticing aren’t they?
Here’s what we came up with for Denise:
Honest, optimistic, no bullshit with an overall aura of freedom and confidence. Chillpreneur!
Denise is a beach babe at heart so we always work that into the story we weave for her. Lots of clear, calm imagery and azure blues make up the basis of her branding. Strength and freedom are also important words and using bright whites with calmer blues meld these concepts together seamlessly.
The vibe for Denise is honest, open and confident. We want freedom chasers to land on her site and say ‘Wow. Look at that freaking goddess… I want to tell her all my secrets.’
When designing a website for one of our clients, we always put their audience first.
A Denise DT gal doesn’t have time to poke around in corners for what she’s looking for. Clear and bright with super simple navigation works for the Denise DT brand. The copy simple and direct. Some brands call for a more floral and poetic vibe in their copy but that’s not Denise.
She’s frank, genuine and a total straight talker. No need to sugar coat it.
Denise's brief was "really simple, pretty and chilled".
Membership sites are becoming a whole thing (you heard it here first) so we offer this as a premium service to our clients.
Denise needed something simple, easy to navigate and editable once we’d set it up for her so she could add modules and bonuses for her members as she needed to. Denise’s expertise lies firmly in the money and mindset game so she doesn’t need to be wasting her time with trying to figure out to use a complicated membership system.
We set it up, make it fit with the branding and make sure it’s easy for our clients to use. That’s kind of our thing. Making your life easier.
Ellissa and I have collaborated on so many amazing web and design projects over the past few years - she's always my to-go girl for anything to do with our digital assets. She's helped upgrade my brand to new heights, beyond what I can dream up myself.
I highly recommend Ellissa to anyone wanting a First Class digital presence.
let’s get this show
on the road.
We'd love to chat with you about how we can create an online presence that you’re truly proud of, how we can help you make the impact you want to make, and what parts of your creative to-do list we can take off your plate.