A luxe brand glow-up to elevate a thriving business

Dr Hayley Kelly is a clinical therapist and entrepreneur who helps therapists who are ready to ditch burnout, earn more, and create a non-clinical business they love.

Since Hayley wanted us to elevate her business brand to feel ‘relaxed luxe’, we dreamed up a new geometric logo for her business (stunning if we do say so ourselves), pulling together art deco-inspired patterns and a glamorous colour palette of dark navy, light muted pink, gold, cream, warm grey and black. To amp up the luxe but friendly feel, we added strategic touches of brushed gold to the modern, elegant display font Revaux, geometric sans-serif Montserrat, and stylish handwritten script. Her website now exudes Gatsby-esque charm, is super easy to navigate, and shows her website visitors how Hayley’s expertise makes her the perfect choice for her ideal students. Triple win.