Dr. Kristy Goodwin
A sleek and polished brand for a digital wellbeing expert
BRANDING, collateral, WEBSITE
Meet
Dr. Kristy Goodwin
When renowned author, speaker and media commentator Dr. Kristy Goodwin approached us to whip her up a stunning new website, we knew our goal vibe for the project would be effortlessly polished, approachable and boldly - just like Kristy herself.
To meet Kristy’s goals for the rebrand, we curated a striking colour palette - hot pink and bold turquoise, grounded in clean white and black, with cheeky little dashes of baby pink and muted aqua. To balance out the sleek, elegant DidotLTStd-Italic heading, we added the contemporary sans-serif Brandon Text.
A clear nav bar and social proof in bubble-shaped icons reinforce trust so new visitors can feel confident navigating the website with confidence, absorbing Kristy’s thought leadership and signing up for her digital productivity hacks.