Dr. Kristy wanted a brand that was professional and fun. It needed to stand out amongst the other Digital and Wellbeing Experts in the space, who tended to go for more of a corporate look.
Kristy lives by the ocean, and has a laid back, down to earth vibe. Her brand was to be Vogue-meets-the beach. Chilled and Stylish. Like Kate Hudson or Cameron Diaz.
Kristy's site was an exercise in repositioning as she went from a consultant to published author and media personality. That's a whole different kettle of fish.
The site needed to balance her mix of published books, speaking gigs, online courses, free resources and appeal to parents and corporate institutions.
Built on WordPress, the site is extremely user-friendly so Kristy can make small changes without having to call us in a panic because she needs to add an urgent optin page for a TV interview tomorrow.
Dr. Kristy's online products are delivered via AccessAlly, Active Campaign, and housed on a custom design membership portal by us. These programs are very usable and designed to be used by people who aren't tech savvy so they can get with what they do best rather than wasting time trying to get their website header to move two pixels to the left.
Working with Ellissa was one of the best investments I've made in my business in the last year. Ellissa absolutely nailed my new digital home and created a brand that truely encapsulates me, as a mum, speaker, researcher and beach-lover.
Before working with Ellissa and her team, I was petrified of wearing new 'brand pants' (I'd got kind of comfy in my old brand pants, even though I knew that they were totally outdated). However, Ellissa was reassuring and helped to guide me throughout the entire process.
She was incredible to work with and I'd have no hesitation in recommending her to anyone wanting to create a new brand identity.
Dr. Kristy Goodwin
let’s get this show
on the road.
We'd love to chat with you about how we can create an online presence that you’re truly proud of, how we can help you make the impact you want to make, and what parts of your creative to-do list we can take off your plate.