dance studio owners association (dsoa)
A joyfully simple website that puts a membership’s students centre-stage
BRANDING, collateral, membership site, WEBSITE
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DSOA
DSOA (Dance Studio Owners Association) supports 900+ dance studio owners, giving them the tools and resources they need to grow their studios into wildly successful, money-making machines.
To help DSOA waltz into a fresh brand identity, we created a new logo that combines continuous line flow with an italicised accent font. To carry this feeling of movement into a new website, we streamlined the UX with straightforward navigation and clear calls to action. Finally, we used bold, primary brights and modern fonts to give DSOA’s new website a punchy, fast-paced feel, inspired by a pop music album cover. The outcome? A website perfectly choreographed. JAZZ HANDS!!!