Meet
DSOA
DANCER, STUDIO OWNER
DSOA (Dance Studio Owners Association) is a hub for over 900 dance studio owners.
Their mission is simple. They give dance studio owners the tools and resources they need to grow their studios into wildly successful, money-making machines.
The thing is… dancers and dance teachers are good at, well… dancing. Websites… not so much.
That’s where we come in. DSOA wanted something easy, punchy and simple to navigate. Cha-cha your way on down the page to see how we waltzed into this client request.
Dance puns are fun. JAZZ HANDS!!!
the brand
Fun fact - dancers are kinesthetic learners which means they learn through movement. Something that is notoriously difficult to convey in a website, am I right?
We used bold, primary brights as the base palette of this redesign and modern fonts to give a punchy, fast-paced feel to the site.
The logo was designed using continuous line flow to evoke feelings of movement and the italicised accent font gives motion to the overall design.
Kind of like a pop music album cover. Back when album covers were more of a thing.
the website
Our client (whose name is Clint which is 'client' spelled without the 'e') wanted something simple and easy to navigate.
He also didn't want something that was going to take ages to update. He has WAY more important things to do than that.
We used a clean design and super straight forward navigation.
Clear calls to action and easy course access were also high priorities.
Give me a Y! Give me an A! Give me a Y! YAY!
Hang on that's cheerleading... lost our way on those dance puns there.
let’s get this show
on the road.
We'd love to chat with you about how we can create an online presence that you’re truly proud of, how we can help you make the impact you want to make, and what parts of your creative to-do list we can take off your plate.