Freedom School


Ana Verzone is a wild, fierce, wanderer of this earth but most importantly she’s a warrior of freedom.

She encourages her tribe to grab the life they want with both hands and use the power of their minds to seek the freedom they crave.

It would be tempting for us to fall into generic ‘woo’ or yogi style designs for Ana but that’s not what we’re about.

We create custom solutions for our clients and for Ana we needed something that was woke but real… like if Janis Joplin had a love child with Ellen DeGeneres.

the brand

For the Freedom School branding we wanted to avoid the old tropes of dreamcatcher images and random teenagers wearing tiny shorts on the side of the road.

Sea-foam greens and rustic oranges create the basis of her palette and we used real images of Ana herself - that's what we're selling after all!

We wanted her clients to feel peaceful and relaxed but also ready for adventure. The juxtaposition of the green and orange pulled this off perfectly.

AV FREEDOM SCHOOL– Brandboard V05-01

the membership

Membership sites can be a bit of a headache for content creators so we put together an easy to use membership portal for Freedom School.

It's a no-brainer for both Ana and her clients in that they don't need degrees in applied computer science (is that a thing?) to work the website.

Clients can find what they need and Ana can make minor changes to information and pricing without needing us to hold her hand.

let’s get this show

on the road.

We'd love to chat with you about how we can create an online presence that you’re truly proud of, how we can help you make the impact you want to make, and what parts of your creative to-do list we can take off your plate.

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