The Institute For The Psychology Of Eating
A clean and refreshing rebrand for a leading health school
BRANDING, collateral, membership site, WEBSITE
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The Institute For The Psychology Of Eating
The world’s leading school in eating psychology, the Institute for the Psychology of Eating helps people find freedom with food and live a life they love.
To position the brand and the people part of it as a (food for) thought leader without relying on cliched imagery, we combined bright pops of navy, cobalt, green, turquoise, red and yellow with clean geometric shapes, textured nature photography and plenty of white space. The typography - Freight Big Pro and Helvetica - feels minimalist and sophisticated. The result? A brand that feels refreshing, timeless yet modern.