A luminous new brand for a women’s happiness coach

Coach, mentor, podcast host and Founder of the Vibrant Happy Women Movement, Jen Riday helps women light up their lives, swap pressure for purpose and exhaustion for inspiration. Just like her work helping women find happiness through simple yet radical changes, Jen’s visual branding is warm and wholesome.

Her brand colours are muted yet warm - soft turquoise, soft rose pink and buttery beige yellow. Her photography is well-lit with natural sunlight, or softened with a diffused overlay in a sunshiney yellow tone. To match her gentle, inspirational tone of voice, her typography is clear and elegant yet conversational, with the gorgeous flared serif Marcellus combining harmoniously with two classics, Montserrat and Helvetica.