A soothing naturalistic brand for a family therapist

Larne Wellington, founder of Positive Psychology, is on a mission to change the lives of children, teens and adults worldwide

by boosting their emotional resilience, wellbeing and performance. Inspired by her mission, we chose soothing natural textures like leafy tropical forest, sand and pebbles for a warm and organic-feeling brand. We teamed this natural colour palette of balanced cool and warm colours (including whitesmoke, warm tan, cool grey, sage, and evergreen) with equally soothing professional fonts like the geometric-and-organic Juana and the clean, sturdy Montserrat.