LISA CORDUFF / The CHANGE ROOM

A brand for all women who want to transform their lives - and make it freaking fun

BRANDING, collateral, WEBSITE

Meet

Lisa Corduff

BUSINESS, VIDEO, MINDFULNESS, PERSONAL DEVELOPMENT COACH

A client of ours for 6+ years, Lisa Corduff is a podcaster, writer, speaker, entrepreneur, and educator who helps extraordinary women get unstuck, try on new mindsets, routines and habit swaps, and get the heck out of survival mode. When she brought the idea of her new mindset transformation program The Change Room to us, we were excited to jump in and create this fun, friendly new brand with an inviting colour palette, simple typography, and illustrations of all different types of women. The result? Lisa’s The Change Room and personal brand refresh is an inspiration to all, helping women all over the world feel empowered to transform their lives without pressure.

The Problem

Lisa had built a thriving online business over 6 years. What had started as a small, cobbled-together online program had grown, fast, into multiple offerings, platforms, and podcasts... and where she started was not where she found herself now. Lisa needed for her brand to "grow up" to match her throughtleader status, and to launch her streamlined, evolved program to move forward in a simplified and elevated way.

The Solution

As a combo Girl Next Door / Explorer Archetype, Lisa's brand vibe has always been oozing with bestie energy, and it was important to keep this feeling, but Lisa needed a brand aesthetic and message that resonated with a variety of stakeholders, such as corporate groups, publishers and media while still appealing to her core audience. While on the Dream Team program, we developed Lisa's visual brand and online platform resulting in an elevated presence that truly reflected her expertise AND energy...that people enjoyed (and remembered) visiting.

The Brand

The Website

Lisa had a

IN HER WORDS:

Glow Up!

“Without Ellissa on my team from the very beginning, I often wonder if my voice would have made an impact.”

The interwebs is a busy place and while I knew I had something important to say, I knew that was only half the story! Over the past three years she has built me two websites, two membership sites, two online courses, a bajillion sales pages, sexy ebooks, printable stationary - the list goes on (believe me...it goes on!) And every single time, I've been blown away.

Lisa corduff.
lisacorduff.com