natalie macneil

An earthy, cosmic rebrand for a revolutionary embodiment coach

BRANDING, collateral, website

Meet

Natalie MacNeil

Founder of Coaching Evolved, Natalie MacNeil is an embodiment coach and bestselling author who supports leaders, visionaries, and entrepreneurs

to prosper from their unique personal genius and make a massive impact in the world. For her latest rebrand, Natalie wanted to achieve an earthy feel with cosmic, futuristic vibes - while still feeling grounded in professionalism.

To meet this brief, we opted for a textured golden terracotta background with the high-contrast Rozha One font in sandy white and Santa Catalina script in chocolatey aubergine and topaz green. The subtle geometric patterns and Brandon Grotesque font in dark grey give the design an earthy, grounded feel. The result? A stunning rebrand that evolves Natalie’s previous visuals to match where Natalie is in her business now.

The Problem

Natalie's brand had evolved (She Takes on the World) and it was time to develop a personal brand that truly reflected the deeper spiritual and embodied work she was exploring. Her online presence no longer reflected the personal work she had been doing or the future direction of her business. What was being presented online was out of alignment with what had been evolving behind the scenes.

The Solution

Natalie originally did a VIP Glow Up with us, and then we worked with her on the Dream Team program for 4 years. Over that time, we created her personal brand (NatalieMacNeil.com), and signature program (Coaching Evolved), and supported various side projects and product launches. Most recently we did another brand refresh for NatalieMacneil.com to again evolve her brand to reflect her future direction.