A cozy, nature-inspired brand for a yoga therapist

For Regan Galicia’s brand, we knew right away that the design must feel cozy, organic and - true to Regan herself - approachable.

We went to town on patterns, curating textures that fit Regan’s down-to-earth woo vibes, such as blue marble with liquid gold leaf (wabi-sabi style), warm woodgrain, delicate white paper, and ethereal feather patterns with celestial stars. For the typography, we picked out fonts that contrasted clean modern lines with retro charm, such ever-charming Poppins font, the warm, handcrafted IM Fell English Roman, and LA Luxes, an elegant handwritten script.