Sarah McKay
FILED UNDER
Meet

Sarah McKay

NEUROSCIENTIST, EDUCATOR, PRESENTER, MEDIA COMMENTATOR, DIRECTOR OF THE NEUROSCIENCE ACADEMY AND AUTHOR

We won’t lie – it was VERY intimidating doing a re-brand for such an illustrious client as Dr. Sarah McKay.

She’s a neuroscientist so she’s like the Einstein of brains – but lucky for us, she’s SUPER approachable.

Her whole vibe is all about making neuroscience accessible for the masses, so her clients can re-jig their businesses based on what she knows about how the brain works.

Rad, right?

Here’s what we did for Dr. Sarah McKay…

the brand

For Dr. McKay, it was class all the way.

Side note: It's so satisfying when copy just rhymes like that. Delicious.

We went with deep jewel colours for a sophisticated look. Ruby, emerald and tourmaline tones form the foundation of the palette with minty green and candy pink as sweet little mood lifters.

Soft textures including feathers and cursive script create a calm mood for this re-brand.

SMK – Brandboard V04-01

the website

Dr. McKay IS her business, so of course, we put her front and center.

Sleek, sophisticated, and approachable is what we were aiming for with this website makeover.

We wanted to make everyone feel welcome here - not like they were walking into a stark therapy office that smells like Pine-O-Clean.

Easy navigation, short, simple calls to action, and a very user-friendly design.

let’s get this show

on the road.
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We'd love to chat with you about how we can create an online presence that you’re truly proud of, how we can help you make the impact you want to make, and what parts of your creative to-do list we can take off your plate.

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