sas petherick
A gorgeous new brand and inviting online home for the Self Belief School
BRANDING, WEBSITE
Meet
Sas Petherick
Sas is a Self-Belief Coach who inspires women to ‘learn how to have their own back, live with boundaries and values and let go of needing so much external validation’.
Her mission had us all yelling YES PLEASE! So we were pumped at the thought of creating a triple whammy project for her: Branding, New Website AND a new membership site for her Self-Belief School. Pivoting from a personal brand to an educational brand, Sas wanted a brand that really FELT true. So we crafted a warm and inviting colour palette of rich aubergine and pine green, plus a uniquely Sas visual style that combines street, alchemy and cozy NZ charm, to reflect her personality and New Zealand heritage. Three courses later, Sas has a beautiful home for her students and the next phase of her business.