A warm, approachable brand that invites families to play, heal and grow

Anita Franklin is on a mission to help children and families heal, grow and understand each other better with play therapy. An official expert in having fun, Anita’s brand needed to express her professional, fun and down-to-earth approach to therapy for families. To create a wholesome and playful vibe, we combined friendly doodle illustrations with a warm colour palette in watercolour (think honey yellow, soft pink, turquoise, pastel orange and brick red) to highlight Anita’s values of fun, integrity, diversity, and creativity.