A skylit, Tokyo-inspired brand for a communications professional

Tracey Li is a corporate storytelling and communications professional who helps her clients unleash the power of exceptional content.

Her business, Storyform, needed a brand facelift, so we got to work creating the stylish, Tokyo cyberpunk-inspired brand of Tracey’s dreams. The colour palette is simple yet whimsical, with a rainbow gradient of fluorescent yellow, pink, purple and turquoise (for the logo, icons and display typography) laid over clean black and white. Her typography is clear and uncluttered with a touch of whimsy, combining the editorial Libre Bodoni with the friendly Poppins and classy Silver South script - for the perfect polished editorial look.