A vibrant brand for a fun-loving health coach

Inspired by the soft but vibrant glow of the beach, we designed for Suze a pastel colour scheme that combines the pinks and oranges of a sunset with sunny yellow, lime green, lilac and the turquoise of the sea. Taking cues from Suze’s mission to help people feel energised with healthy life habits, her new lettermark logo combines a bold slab sans-serif with a decorative triangular uppercase A and rainbow gradient to suggest bold transformation, stepping into the power of living aligned with your heartfelt values. The design, font hierarchy and attention-grabbing rainbow call-to-action buttons smoothly guide the user smoothly through the website.