A minimalist chic brand full of hygge for a photography educator

Photographer and host of the The Art & Soul Show Podcast, Lisa DiGeso offers the friendliest, most convenient online education hub for photographers

who want to quickly learn the skills they need to create the art they love and a business that truly lights them up.

Lisa wanted her brand to feel cozy (her motto for her business is ‘safe, uplifting learning experiences’). To achieve this, we opted for a colour palette of dusty, cool-toned neutrals - soft oceanic grey, black ice, multiple shades of clean blue and warm mid-grey, with a contrasting warm splash of pinky cinnamon cocoa. The little details - little cut-out stars, handwritten display font, and subtle brickwork texture - combine together to create an overarching feeling of Scandi-style hygge coziness.