An effortlessly chic brand for a business coach

Founder of The Uncaged Life, Becca Tracey, is a business coach who helps solopreneurs learn how to grow their business and get clients so they can FINALLY live their dream life of working with no pants on.

Like Becca herself, the brand for the Uncaged Life brand feels cozy and approachable. The most prominent colour, deep sage green, feels grounded and laid-back paired with the clean, minimalist typefaces: URW Geometric, a clear sans serif typeface inspired by the German geometric typefaces of the 1920s, with the bold, friendly Foxtail script. Geometric patterns repeat throughout the design, from the clean and minimalist origami bird logo to the subtle textured backgrounds in light dove grey and white.