vassia sar
A warm, playful brand for a compassionate mental health expert
BRANDING, WEBSITE
Meet
Vassia Sar
As soon as we met the lovely Vassia Sar — a mental health educator and course creator who helps people heal from burnout and perfectionism —
we couldn’t wait to bring her vision for an effortlessly classy and fun brand to life. The colour palette we came up with? An artsy mix of bold royal blue, deep burgundy, rosy coral, and warm mustard. Since we knew the rest of Vassia's branding would be playful, we wanted her logo to simply compliment that instead of battling with it. So, we opted for lowercase letters with just one uppercase, creating a logo that's chic, charming, and oh-so-friendly — just like Vassia herself.