yoga instructor, founder

Have you ever heard of a business idea and thought ‘Damn! I wish I thought of that!’

That’s how we felt when met Cheryl. Well not specifically that we wish we’d thought of it more that we wished we could do it. We’re not a very bendy lot here at Flourish.

Working with Yoga Bellies was a different experience for us. It’s a well-established business with lots of moving parts – franchisees, certifications – to that we said CHALLENGE ACCEPTED!!!

the brand

The challenge we had working with Cheryl was that she already had a very well established business so it was more of a refresh than a total overhaul.

Luckily we have some of the best graphic designers in the biz on our team - they can work from scratch or work from an existing established brand. They're so versatile like that.

We went with strong jewel tones for the colour palette to evoke feelings of warmth and confidence - exactly how we want YogaBellies customers to feel!

YB - Moodboard-01

the website

When our customers ask us 'Can you do like REALLY complicated things with websites???' we say 'Is BBQ is the best Shapes flavour?'


Cheryl has LOTS of different facets of her business - face to face customers, online customers, teacher training, franchisee training and certifications that are only available in some parts of the world. That's a lot of stuff right?

Our team streamlined the website design so anyone who visits the site knows exactly where they should be.

the membership

Most of our clients have some kind of membership site on offer - we've gotten to the point where we can (almost!) do a simple membership site in our sleep!

We did a streamlined membership area for YogaBellies to make it SUPER easy for her customers to access their classes.

Yoga is supposed to be relaxing. We don't want to stress out Cheryl's customers with an annoying membership section.

let’s get this show

on the road.

We'd love to chat with you about how we can create an online presence that you’re truly proud of, how we can help you make the impact you want to make, and what parts of your creative to-do list we can take off your plate.

Img 01

if you love this, check out these projects:

Case Study | Donna Brickwood

Donna Brickwood Full Case Study coming soon Donna worked with us as part of the Dream Team program.  Full case study ...

Case Study | Personal Revolution

Personal Revolution Full Case Study coming soon   the brand let's get this show on the road. We'd love to chat ...

Case Study | Coaching Evolved

Coaching Evolved A new way of doing life coaching When our longtime client Natalie MacNeil mentioned a new project that involved ...

Case Study | Alissa Rumsey

Alissa Rumsey Author, registered dietitian, certified intuitive eating counselor, food and body liberation coach When Alissa came to us and said ...

Case Study | Tracy Harris

Tracy Harris Instagram Expert and Business Owner Tracy's business began the way many of ours do...with a baby in one arm ...

Case Study | Sas Petherick

Sas Petherick Self Belief Coach + Business Owner Sas inspires women to "learn how to have their own back, to live ...