Copy Lab

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You’ve got a message (and a product) you want to share with the world

but you’re not sure how to tell them about it.

You’ve probably tried to write your own copy a thousand times, but it just never seems to sound right.

Here’s the thing:

businesses need well-written copy like teenage boys need LYNX (hint: a lot), and if you’re not a writer at heart, it can be a serious challenge - but there’s an easy way around all of that.

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Why do I need fancy website copy?

In a nutshell, your website is the face of your brand online, and you need it to do more than just sit there and look pretty…

You need it to sell - and writing copy that nails both your offer and your personality is the key to making that happen.

You need it to sell -

and writing copy that nails both your offer and your personality is the key to making that happen.

Effective web copy can move your ideal client right along the conveyor belt from complete stranger to raving fan, leading to more customers, more conversions, and more cash.

The Offer


We’ll take care of the copy for up to seven pages of your website

(up to 2000 words per page) so that you can get back to doing more important things, like lying on a deck chair by the pool.


We’ll deliver a brand TOV guide to help you keep your writing style in check.

The right tone will help you keep your customers coming back for more - that, and free stuff, but that’s a story for another time.


We’ll throw in a microcopy kit

to make the most of every little word in your social bios, your elevator pitch, and your website. These little things add up!


Optional Extras

If you have a fabulous opt-in ready to go, you’re almost ready to start bringing new customers into the fold. All you need is a nifty opt-in landing page and a nurture sequence...and you can have it all done for you as part of our Copy Lab deal!

Need a recap?

Here’s what you get:

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Part 1:

Website copy

We’ll fill your online home with content so enticing that your readers will have but one response:

“Oh, hell yes, take my money.” When you have all your key website pages covered, there’s not much you can’t do, and the best part? You don’t actually have to do anything. We’ll write your irresistible Home page, About page, Services page, Contact page, Lead Magnet landing and thank you page (or any pages you decide are more business-critical) and Blog intro - and even throw in a nifty 404 page for good measure.

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Part 2:

Brand TOV guide

We don’t want to freak you out, but your tone of voice matters. A lot. Your customers will come to recognise you by the feel of your copy, and if that sounds a bit woo for you, you’ll be glad you have a guide to refer back to. This is no “set-and-forget” kind of deal, and you’ll need to carry that same tone across every touchpoint with your brand, from your website and sales pages to your social media posts. With your own Brand Tone of Voice locked in, it'll be easier for you to whip out copy when and as you need it, and sound like a pro every time. 

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Part 3:

Microcopy kit

From little things, businesses grow, and you know what that means: your microcopy needs to be on point if you want to lead your visitors by the hand through your website and out the other side with a receipt and a cheesy grin. The word “microcopy” describes all the little pieces of copy on your website, landing pages, emails, receipts, and anywhere else your customers might need a little extra direction. This kit will give you plenty of ideas about where to put it, what to say, and how to make sure your microcopy has a macro-impact.

There you have it! Everything you need to make sure your message is reaching your ideal customer loud and clear.

Ready to get started?

Copy that.

Copy Lab

Price: $5500 AUD

If you’re ready for


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In order to grow your business to the next level (and the three after that), you need two things: 

  1. To ‘ship’ more. You need to be able to bring more of your ideas to market, rather than letting things gather cobwebs on your to-do list or take ten times longer than they should to launch.
  2. You also need the time and space to step up as the visionary CEO of your business — where you’re no longer bogged down by day to day tasks, and instead, are freed up to engage in high-level decision-making, strategic planning, creating IP, and doing the stuff that only you can do.

We can help with both those things.

We’re here to take creative and technical tasks off your plate (freeing you up to be CEO of You Inc.) and to bring your ideas to life — with more ease, speed and beauty than you ever thought possible for your business.

We can do that by working with your existing team members (filling the gaps as needed), or we can manage all your creative and tech needs from start to finish.

The end result?

  • A body of work that’s out in the world (not stuck in your head), that’s making a real difference in people’s lives, and that makes you proud.
  • More of all the good stuff (income, impact, sales) and less of all the sucky stuff (missed opportunities, chasing up service providers, late nights chained to the computer while your partner watches Ted Lasso without you).
  • Time and energy for the other stuff that’s important to you — and we mean REAL time and energy, not just leftover scraps. Because we know that while you love your business, you also have a freaking life! So we’re going to help you live it. (Revolutionary, we know.)

Clients in your position
love it when we:

Take their ideas and turn them into products and programs, create all the assets for their launches, set up conversion funnels, make sure their entire online presence is visually cohesive and stunning, optimise their sales pages and shopping carts, create content for blogs and socials, upgrade their website plugins and security, provide advanced business and tech strategy, and more.

Kelly Diels


Kelly was looking for growth and a team she could trust when she partnered with Flourish. We helped her build all kinds of high-converting assets for her business — including branding, sales pages, web pages, social media content, program upgrades, and more.

So we created...


you’re starting out or

starting over —

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As your Dream Team, we can create your entire online presence, month by month.

*You* get to decide what we work on. So whether you’re after a new website, a new logo, or a beautiful branding stylesheet, that’s where we’ll start.

After that,

we can move on to whatever else would help you make an impact and make bank (think: blog posts, social media graphics, opt-in funnels, etc.).

There are three Dream Team ‘tiers’ to choose from, so we can move as steadily or as rapidly as you like, building out your brand and website over time.

It’s a flexible option which generates big results, and ensures you get online with all the pieces of the “successful online business” puzzle in place.


Clients in your position
love it when we:

Create a new website for them and build it out month by month, add in new web pages, upgrade all aspects of their branding and graphics, write copy, create logos, set up nurture sequences and opt-ins, create branded content for their socials, provide business strategy, and more.

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Psychologist, Author,
Online Educator

Cass came to us looking for help to get online and make an impact. 

“I can honestly say that hiring Flourish Online is one of the best decisions I’ve ever made for my business and that my only regret is not hiring them sooner. I couldn’t be more thrilled with the work they’ve done on developing my brand, building my new website and creating my membership platform, not to mention the ongoing, exceptional service they provide in almost every aspect of my online business.”

So we created...


So you want an

hey? —

in-house design team

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Dream Team is the perfect option for a business, company or organisation who wants all the ease, convenience and expertise of a dedicated design team… with none of the overheads.

Simply select which level of Dream Team assistance would best suit your company

(we can help you figure this out if you’re not sure), then you can start flicking through all those design jobs that need doing — from the small and pesky stuff, to the big important projects, we’re here for all of it.

If you’ve got leftover hours each month, we can also go through your existing company assets and upgrade the design and branding as needed. (Got a page on your website that makes you cringe? Or a brochure that looks like it was “designed” in 1998 using Microsoft Paint? We’ve got you covered!)


Clients in your position
love it when we:

Take care of all aspects of your graphic design and branding needs, including: logos, social media content, slide decks, brochures, web pages, PDFs, worksheets, infographics, and more.

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What DSOA wanted was an art department. What they DIDN’T want was hassle, extra staff to manage, or steep overheads. 

At first they weren’t sure if a solution even existed for their unique needs… then they stumbled onto our website. 

We now work with DSOA, essentially as an outsourced ‘department’ in their business, taking care of all their visual assets and branding needs. We work closely with the rest of their team, and are proud to be their partners in design and growth. (They don’t even mind our daggy dance moves!)

So we created...

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If you’re

tired —

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Lady, that sucks. Feeling exhausted is no fun.

But here’s the thing: online success does NOT need to come at the expense of your sleep, your sanity, or your home life. We don’t just believe this, we know it for certain. And we’re here to help you prove it.

As your personal Dream Team,

we can take tasks off your plate and off your mind, freeing up your time and your mental bandwidth. 


This means you’ll no longer need to run yourself into the ground to run your business. (Halle-freakin-lujah.)

It also means

You’ll be able to make a much bigger impact than you are now — bringing more of your ideas to life, launching faster, and generating income sooner, while still having the time and space to recharge your own batteries and feel like yourself again.

It’s a win-win for you, your family, your audience, and the body of work you’re bringing into the world.


Clients in your position
love it when we:

Take things off their plate that are not in their natural zone of genius or that have been on their mental to-do list for ages — like creating landing pages, opt-ins, nurture sequences, digital programs, membership sites, funnels, social media content, blog content, copy, email newsletters and more.

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Amy is on a mission to empower women and mothers in all areas of their life — which includes making sure they get the support and rest they need.

As someone who walks her walk on every level, this was something she was passionate about embodying in her own business too — and that’s why she came to us.

We’re proud to partner with Amy to help her bring her ideas to life, to maximise her impact, and to ensure that she has the time and space to do the things that are important to her — from writing game-changing books, to spending time with her 3 children, to prioritising her health and self-care.

So we created...

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