How to Run a Black Friday Offer
Black Friday is upon us once again, and you know what that means: time to do everything in your power to net yourself as many new sales as possible. Your challenge, should you choose to accept it (and you should), is to convince all those Owners of Wallets out there that they should send the contents in your direction instead of, you know, blowing it all on alcohol and activewear.
Plan your campaign
So you’ve had a moment of inspiration and you’re excited about running a truly epic campaign for Black Friday…
Who needs a plan when you can have these semi-regular strokes of genius, right?
Wrong. You know what they say – if you fail to plan, you plan to sell approximately ZERO courses. Every good campaign begins with the right discount offer, so take stock of your most popular courses, choose a hero, and use it as the basis for an offer your potential customers won’t be able to resist. Oh, and don’t forget the deadline – your special offer should vanish by midnight on Monday, along with the magical pumpkin coach.
Bundle ‘em up
In case you’ve never heard of bundling, cast your mind back to the last time you received a “two for one” sales email in your inbox. If it made your eyebrows twitch with anticipation, then you know just how powerful a great bundle offer can be – the question is how you can make the most of that Bundling Magic to sell YOUR courses to as many ecstatic customers as possible, and it all comes back to the all-important planning phase. The secret is ridiculously simple: all you have to do is configure your site to display related products whenever a customer adds something to their cart, and offer them a one-off discount on the bundle. Who knew they wanted all the extra bits and pieces you so lovingly designed as accompaniments for your course? YOU did.
Keep it simple
Black Friday sales are all about creating a sense of urgency. The thing is, it’s almost impossible to do that if your potential customers have to wade through an OCEAN of different offers, each with its own set of snooze-worthy terms and conditions. Instead of leaving your prospects to flounder, throw them a lifesaver by simplifying your offer as much as possible. Apply the same discount to all of your courses, or focus all of your positive energies to one extra-special component of your offering – the choice is yours. Just resist the urge to overcomplicate – your potential customers and their frenzied brains will thank you for it.
Embrace the presale
So what if your course isn’t quite ready to go live yet? Maybe you still need to proofread your copy for the 47th time or get your Photoshop-savvy friend to edit your photo so that you look a little more “Amazonian model” and less “exhausted business owner”… and that’s okay! You can still get in on the action by simply Embracing The Presale. Take your Early Bird price, shave off just a little more, and you’ve got yourself an unmissable Black Friday discount rate. Then, sit back and watch your customers fly through the checkout process with time to spare.
Evergreen product? No problem.
Evergreen products are great for several reasons:
- You don’t have to rely on seasonal trends, which means…
- There will ALWAYS be a need or want for your product or service, which means…
- You have the opportunity to build an income stream that never dries up.
Sounds great, right?
The only problem is that when your product is seen as “an everyday thing”, it’s harder to convince potential customers to buy RIGHT NOW. So, how can you turn an evergreen product into a Black Friday winner? Step right up for the Special Live Round!
What is a special live round, you ask? Good question!
Essentially, you run your course with all of the usual bits and bobs, and then throw in a regular live call to go through a few special teachings or Q&A sessions. The end goal, of course, is to have your prospects enthusiastically hand over their credit cards – and the right offer can do just that.
If you thought you could escape the magical world of social media, think again! Social media will be as important as ever (read: VERY important) to your Black Friday offer. Don’t be shy about telling your followers, your friends, and anyone else who will listen about what your course can do for them – bonus points if you have a stockpile of testimonials at your disposal. Remember, even in the midst of the Black Friday frenzy, your social media page should always be ready to WOW a potential customer, so the more amaaazing results you can show off, the better.
The bottom line? The right Black Friday offer has the power to make some amazing things happen for your business – especially if your wishlist consists of “more customers, more money, and more success”.
So to recap:
A good Black Friday Sales campaign consists of:
- A limited-time offer (discount, bundle, or new offering) on a sales page.
- A short email sales sequence.
- Promotional graphics for social media.
- A Facebook Ads campaign depending on your budget (you can just launch straight to your list)
Need a hand getting your Black Friday offer off the ground? Book in for a Black Friday Blitz with us and we’ll get you everything you need to run a successful campaign from $2500. Book in for a free consult call here.