Adventuress?
so you’re the
YOU MIGHT HAVE KNOWN THIS ABOUT YOURSELF FOR AGES, OR IT COULD BE A TOTAL SURPRISE.
Either way, before we dig into the specifics of what this means for you and your business, I want to give you a quick overview of what an archetype actually is…
Woohoo! Good for you!
“
An archetype is universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth.
- John Howard-Spink
Basically, an archetype is an element of the human experience that’s so universal, we all relate to it without even thinking.
These archetypes are deeply embedded in our psyches – so much so that we’re often not even aware that they’re influencing our thoughts and feelings.
That’s when you consciously anchor your brand to one of these deeply embedded universal themes.
AND WHY (THE HECK) WOULD WE DO THAT?
Well, when your brand is in alignment with who you are as a person – i.e. your true archetype – your business starts generating momentum and attracting customers on a level that previously seemed unattainable.
It’s also a way to get your brand to do all the heavy lifting for you – so that you can show up as your true self, and start making the kind of impact (and income) you want, without feeling like you’re pushing a big-ass boulder uphill.
A Brand Archetype?
So without further ado, LET’S DIVE INTO HOW TO MAKE YOUR BRAND ARCHETYPE WORK FOR YOU…
03
Your archetype is part of a family.
Your archetype does not define or limit you. Rather, it’s a lens that can help you better understand yourself and the people who are attracted to you and your work.
It can also help you avoid common challenges that may crop up, and help you feel less alone in your struggles.
02
There are HEAPS of different archetypes.
More than 60 in fact. But broadly speaking, they can be broken into 12 ‘families’ – The Adventuress, The Mischief Maker, The Lover, The Sage, The Alchemist, The Creatress, The Girl Next Door, The Queen, The Badass, The Heroine, The Pure Heart, and (of course) The Nurturer.
01
You can have more than one archetype.
In fact, most of us do. You’ll usually have one main archetype that serves as your primary category, then some secondary and tertiary ones. We’ll be delving into your primary archetype today.
A few quick facts…
What it means to be
the Adventuress...
YOU’RE AT YOUR BEST WHEN:
You’re exploring novel ideas, fresh frontiers, and expanded horizons.
YOU’RE DRIVEN BY:
The desire for new experiences and adventures.
YOU LIKE TO:
Push boundaries, be self-sufficient, travel, write your own rules, and make your own path.
WATCH OUT FOR:
Aimless wandering. Shiny Object Syndrome. Always looking for the newest idea/solution/magic pill, and not following through on what’s right in front of you.
Your Archetype family
Famous Adventuress’
Elizabeth Gilbert
(Particularly in Eat, Pray, Love)
Amelia Earhart
Female aviation pioneer, author, and all-round badass
Caroline Paul
Bestselling author of ‘The Gutsy Girl’
Indiana Jones
Swashbuckling archaeologist dude
Cheryl Strayed
Bestselling author of ‘Wild’
The Adventuress
as a business owner
ABOUT YOU, THE ADVENTURESS:
YOU’RE SELF-DIRECTED AND SELF-MOTIVATED.
You value your autonomy highly. In fact, it’s probably one of the fundamental reasons you started your own business.
While other people struggle to get motivated, you’ve got all pistons pumping and all cogs cranking. (Though it might come naturally to you, many other archetypes would KILL to have your sense of ambition and drive.)
You can use this knowledge to your advantage: if you’re struggling to get motivated, it’s a pretty good sign that the path you’re currently on is not in alignment with your true Adventuress self.
AUTHENTICITY IS YOUR JAM.
You’re a seeker. And one of the things you’re seeking more than anything else is your truth.
Sometimes this can lead you to ‘chop and change’ between projects a lot – you start something, realise it doesn’t fully align with your truth, so you drop it like a hot potato to try something else. You’re fearless in the pursuit of following your heart, and you’re a master of the quick pivot.
YOU’RE INNOVATIVE AND HAVE LOADS OF IDEAS.
You’re an ideas person – you have no trouble coming up with new paths to take and new options to try, and you want to give everything a go.
But sometimes, this can be a burden – especially when you don’t know which direction to choose or where to start… which can lead to frustration, and can leave you feeling powerless and ineffectual.
SOLUTIONS INCLUDE:
Understand that just because you’ve come up with an idea (even if it’s a fan-fricking-tastic one), doesn’t mean you have to take action on it. Especially if it detracts from your current project.
Start a ‘Not for now’ list. Every time you get an idea that doesn’t fit within your current mission or schedule, capture it on a ‘not for now’ list, and revisit it later. Make peace with the fact that you can’t do everything at once.
Break your projects down into bite-sized chunks, and celebrate each time you tick one off your list. (Building this sense of achievement and progress into your work patterns can help you stay focused on your current project.)
YOU HATE FEELING TRAPPED, BORED OR LIMITED.
You have a tendency to always think the grass is greener on the other side, and you get antsy when you feel hemmed-in.
As a free spirit, you like to feel as though you always have choices, and options. Too much rigidity (whether it’s in your schedule, your offerings, or your focus) can dim your flame and make you feel crapola.
Luckily, one of your superpowers is seeing forks in the road where others see only a straight path… so a renewed sense of excitement is always within reach.
Never be limited by other people’s imaginations.
- Mae Jemison, Astronaut
ABOUT YOUR PEOPLE:
Like moths to a flame…
The types of people who are organically drawn to you, as the Adventuress, are looking to you for authenticity and a sense of adventure.
What this means for you:
Share your journey – your audience want to hear about it and soak up some of your infectious Adventuress energy.Paint the picture for them of what’s possible. (Not everyone has your faith and vision, and your audience are craving reassurance that change IS achievable.)
Break the mould. Quirk it up. Communicate your truth freely, in your own style. (Your audience detests mind-numbing stereotypes as much as you do.)
Don’t worry if you don’t always have your shit together. It might be hard to believe, but your audience loves how much of a free spirit you are. (So you can stop feeling ashamed of your ‘chop and change’ tendencies… Hallelujah!)
It’s okay to be your true self in everything you do, because the right people will find that irresistible. (And those that don’t probably aren’t a great fit for you anyway.)
KNOWING WHAT YOUR ARCHETYPE IS ALLOWS YOU TO UNDERSTAND HOW YOU’RE PERCEIVED BY OTHERS, HOW YOU CAN WORK WITH YOUR NATURAL TENDENCIES (NOT AGAINST THEM),
AND HOW YOU CAN CREATE ALIGNMENT BETWEEN YOUR INNER TRUTH AND YOUR OUTER WORK.
How to weave the Adventuress Archetype into your branding
ABOUT YOUR ADVENTURESS BRAND
WORDS THAT WILL TURN YOUR IDEAL CLIENTS ON INCLUDE:
EXPLORATION SEEKER FRONTIER OUTDOORS ADVENTURE BOUNDARY-PUSHER RULE-BREAKER RENEGADE NEW FRESH INSPIRE FREEDOM UNCAGED UNLEASHED NATURE GUTSY ASTONISHING GROUND-BREAKING TRAIL-BLAZER TRUTH AUTONOMY EXPERIENCE ESCAPE JOURNEY AUTHENTICITY EXCITEMENT CONFIDENCE SELF-RELIANCE INDEPENDENT PLUCK BRAVERY CHUTZPAH EPIC MOXIE QUIRKY PIONEER
Don’t be afraid to weave the above words into your About page, your Home page, your bio… anywhere where people are looking to find out more about you (and by extension, themselves).
The Copy
Adventure and authenticity are your (gooseberry) jam. And your community is craving those qualities from you.
So rather than seeking to follow trends, or imitating the looks you see online, take the time to delve within and figure out what genuinely resonates with you on a heart-and-gut level.
The Look
AS the adventuress, YOU MIGHT FIND YOURSELF DRAWN TOWARDS LOOKS THAT UTILIZE:
The Feel
ie: The Customer Experience
A massive part of branding is how your customers feel whenever they interact with you – whether that’s through a random email, a visit to your website, or as a paying customer.
As the Adventuress, the people who are attracted to you want to feel inspired and free. So endeavour to make every customer interaction as exciting, uplifting and mould-breaking as possible.
THIS COULD INCLUDE THINGS LIKE:
Send a creative (or crazy!) gift to your clients when you wrap up a project together – perhaps a personalised travel journal or an inspiring wall print.
Personalise as many of your customer interactions as you can – use their name, take note of personal details, show that you care.
Add a touch of quirk to all your stock-standard communications. (Who says an invoice can’t be exciting and uplifting!)
Subvert the status quo. For example, if your industry is filled with picture perfect promo videos, do one with zero makeup and your messy desk in the background.
you now know:
What your True Brand Archetype is and why it’s so important to your online presence.
How to amplify your natural strengths (and avoid the common pitfalls that keep so many Sages stuck).
Why you’re motivated by some things… and totally turned off by others.
And how to use your archetype to ignite your brand and attract your ideal customers – specifically through how your website looks, what you say on it, and how you make your customers feel.
Your next steps…
Flourish Online has been glowing-up brands for women for over 10 years
Enter your glow era
and now it’s
your turn
Feeling lost in your brand?
YOU NEED
BRAND
THERAPY
(Because sometimes
even your brand needs
someone to talk to.)
Share your results
with your friends
I’m the
Adventuress
And proud of it!
Did you enjoy the quiz?
Invite your friends to take the quiz to find out their Brand Archetype
Thank you so much
For taking the Brand Archetype Quiz!
Fist bumps to you, friend, for daring to play bigger, aim higher, and dig beneath the surface.
Over the coming weeks, I’m going to be popping into your inbox with more insights as to how to make your brand archetype work for you, so keep your eyes peeled!
‘Til next time,
- ELLISSA
Want to Dive Deeper?
SCHEDULE A 1:1 BRAND ARCHETYPE CALL WITH BRANDING EXPERT ELLISSA, AND GET CLEAR ON WHAT HAVING THIS ARCHETYPE ACTUALLY MEANS FOR YOU AND YOUR BUSINESS.
(As well as a bunch of other tangible, implementable and strategic advice)
HERE'S WHAT IS INCLUDED:
60 MIN ONE ON ONE BRAND STRATEGY SESSION WITH ELLISSA - On this one-hour call, we’ll get to the heart of who you are, the look and feel you’re going for, and where you want to be in 6 months. Use this session to pick Ellissa's brain on your Archetype and get clear on where to focus your energy.
BRAND VISION MOOD BOARD - We'll create a mood board just for you based on your Archetype and Business, including a colour palette, font selection and style/image examples to get the right vibe for your Archetype. Use it for a DIY job or put into a brief for your designer.
15MIN WEBSITE REVIEW (RECORDED) - We’ll review your website and let you know where to focus your energy ASAP and quick tips for tuning into your Archetype Strengths.
For just $297
(+GST for Australian Residents)