YOU MIGHT HAVE KNOWN THIS ABOUT YOURSELF FOR AGES, OR IT COULD BE A TOTAL SURPRISE.
Either way, before we dig into the specifics of what this means for you and your business, I want to give you a quick overview of what an archetype actually is…
Woohoo! Good for you!
Nurturer?
so you’re the
“
An archetype is universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth.
- John Howard-Spink
Basically, an archetype is an element of the human experience that’s so universal, we all relate to it without even thinking.
These archetypes are deeply embedded in our psyches – so much so that we’re often not even aware that they’re influencing our thoughts and feelings.
That’s when you consciously anchor your brand to one of these deeply embedded universal themes.
AND WHY (THE HECK) WOULD WE DO THAT?
Well, when your brand is in alignment with who you are as a person – i.e. your true archetype – your business starts generating momentum and attracting customers on a level that previously seemed unattainable.
It’s also a way to get your brand to do all the heavy lifting for you – so that you can show up as your true self, and start making the kind of impact (and income) you want, without feeling like you’re pushing a big-ass boulder uphill.
A Brand Archetype?
So without further ado, LET’S DIVE INTO HOW TO MAKE YOUR BRAND ARCHETYPE WORK FOR YOU…
03
Your archetype is part of a family.
Your archetype does not define or limit you. Rather, it’s a lens that can help you better understand yourself and the people who are attracted to you and your work.
It can also help you avoid common challenges that may crop up, and help you feel less alone in your struggles.
02
There are HEAPS of different archetypes.
More than 60 in fact. But broadly speaking, they can be broken into 12 ‘families’ – The Adventuress, The Mischief Maker, The Lover, The Sage, The Alchemist, The Creatress, The Girl Next Door, The Queen, The Badass, The Heroine, The Pure Heart, and (of course) The Nurturer.
01
You can have more than one archetype.
In fact, most of us do. You’ll usually have one main archetype that serves as your primary category, then some secondary and tertiary ones. We’ll be delving into your primary archetype today.
A few quick facts…
What it means to be
the Nurturer...
YOU’RE AT YOUR BEST WHEN:
You’re empowering others to achieve wholeness.
YOU’RE DRIVEN BY:
The desire to heal and create wellness. (Your vision for how people’s lives could be is powerful.)
YOU LIKE TO:
Nourish. Nurture. Give people hope.
WATCH OUT FOR:
Falling into the trap of thinking your path to wholeness is the ‘only’ one. An inability to set boundaries.
Your Archetype family
Famous Nurturers
Mother Teresa
Nun, nurse, saint.
Deepak Chopra
Medical Doctor, author, and media personality
Florence Nightingale
Founder of modern nursing
Louise L. Hay
Author of ‘You Can Heal Your Life’.
Mother Nature
The ultimate nurturer!
The
Nurturer
as a business owner
ABOUT YOU, THE NURTURER:
YOU’RE BRILLIANT AT CARING FOR OTHERS, BUT CAN STRUGGLE WITH CARING FOR YOURSELF!
…Which can result in one tired, burnt-out biz owner!
Self-care isn’t selfish, and it’s okay to take time off to nurture yourself.
Even little acts – like doing your bookkeeping at your favourite café, or treating yourself to a DIY pedicure after you empty your inbox – can make all the difference to how you feel day to day.
BOUNDARIES CAN BE TRICKY…
Sometimes you don’t respect your own boundaries, and say ‘yes’ when you really mean ‘no’. This can result in all your powerful healing energy pouring outwards all the time, leaving you feeling empty and depleted.
Other times, it’s clients who don’t respect your boundaries. After all, your energy is pretty spesh… and some will be pushy, or over-rely on you to get their fix.
TO MINIMISE THIS ISSUE:
Know that YOU teach others how to treat you.
If you don’t respect your own boundaries, your clients won’t either.Clear communication is essential.
It can feel scary to set rules and parameters, but YOU’RE the business owner and YOU are in charge. So remove your emotion from the situation and state your boundaries calmly and clearly. (And then state them again… and again if needed!)Practise saying no.
This is a skill that needs to be practiced. Start small, build your way up, and before you know it, you’ll be a total ‘no ninja’. (Your energy levels will thank you!)
YOUR HEART IS ENORMOUS AND OH-SO-GENEROUS. IT’S YOUR BEST ASSET.
But making decisions from the heart can occasionally get you into trouble.
To avoid getting too emotional (and failing to factor in other considerations), try to give yourself extra space around any big decisions.
(You, my dear Nurturer, are the kind of starry-eyed cupcake for whom ‘sleeping on it’ is always a good decision-making tactic.)
YOU’RE MAKING THE WORLD A BETTER PLACE.
Oh how the rest of us need you, Ms Nurturer! You soothe us, calm us, and empower us to keep doing our thing. On behalf of the other 11 archetypes, THANK YOU!
Boundaries are like a fence with a gate—the energy can come and go. You know you’re protected. Boundaries say, this works for me, this doesn’t. And because you’ve made those clear declarations—about your standards—then you can be at peace within your gate. You can chill because you have told the world how you prefer to be treated.
- Danielle Laporte
ABOUT YOUR PEOPLE:
Like moths to a flame…
The types of people who are organically drawn to you, as a Nurturer, want to feel the warmth of your care and compassion.
What this means for you:
Be encouraging, uplifting and open-minded (rather than taking the ‘my way or the highway’ route).
Lead by example. Show your audience what’s possible by living your message.
Don’t be afraid to get real with them; to show them ‘behind the scenes’. (Not always a shining beacon of health? This can be a powerful message to share with your readers.)
It’s okay to be yourself in everything you do, because the right people will find that irresistible. (And those that don’t probably aren’t a great fit for you anyway.)
KNOWING WHAT YOUR ARCHETYPE IS ALLOWS YOU TO UNDERSTAND HOW YOU’RE PERCEIVED BY OTHERS, HOW YOU CAN WORK WITH YOUR NATURAL TENDENCIES (NOT AGAINST THEM),
AND HOW YOU CAN CREATE ALIGNMENT BETWEEN YOUR INNER TRUTH AND YOUR OUTER WORK.
How to weave the Nurturer Archetype into your branding
ABOUT YOUR NURTURER BRAND
WORDS THAT WILL TURN YOUR IDEAL CLIENTS ON INCLUDE:
WELLNESS HEALING ENLIGHTENMENT CARE NOURISH NURTURE HEART SOUL UPLIFT HEALTH PATH PRACTICE WISDOM ORGANIC NATURAL SPROUT LIGHT CRYSTAL ESSENTIAL SELF-CARE SPIRIT SOUL WELLBEING WHOLENESS VITALITY ENERGY STRENGTH MIND BODY SOUL REBUILD FLOURISH BLOOM GRATITUDE REVIVE RESTORE REPLENISH RENEW RECHARGE SOOTHE MEND FIX
Don’t be afraid to weave the above words into your About page, your Home page, your bio… anywhere where people are looking to find out more about you (and by extension, themselves).
The Copy
Adventure and authenticity are your (gooseberry) jam. And your community is craving those qualities from you.
So rather than seeking to follow trends, or imitating the looks you see online, take the time to delve within and figure out what genuinely resonates with you on a heart-and-gut level.
The Look
AS THE nurturer, YOU MIGHT FIND YOURSELF DRAWN TOWARDS LOOKS THAT UTILIZE:
The Feel
ie: The Customer Experience
A massive part of branding is how your customers feel whenever they interact with you – whether that’s through a random email, a visit to your website, or as a paying customer.
As a Nurturer, the people who are attracted to you want to feel cared for and nurtured. So do everything you can to make the customer experience feel as soothing and nourishing as possible.
THIS COULD INCLUDE THINGS LIKE:
Personalise as many of your customer interactions as you can – use their name, take note of personal details, show that you care.
Try sending a small gift and handwritten note to your clients when you wrap up a project together – something that’s aligned with your healing message (like a deck of oracle cards, an organic soap, or some yummy raw vegan chocolates).
Consider sending out an extra little surprise on special occasions – for client birthdays, for Christmas… or just because.
Make your processes as simple and straightforward as possible, so your customers don’t even have to thinkabout things. (For example, you could send a friendly reminder text the day before appointments, or you could set up a subscription system for your products so your clients never run out.)
you now know:
What your True Brand Archetype is and why it’s so important to your online presence.
How to amplify your natural strengths (and avoid the common pitfalls that keep so many Sages stuck).
Why you’re motivated by some things… and totally turned off by others.
And how to use your archetype to ignite your brand and attract your ideal customers – specifically through how your website looks, what you say on it, and how you make your customers feel.
Your next steps…
Flourish Online has been glowing-up brands for women for over 10 years
Enter your glow era
and now it’s
your turn
Feeling lost in your brand?
YOU NEED
BRAND
THERAPY
(Because sometimes
even your brand needs
someone to talk to.)
Share your results
with your friends
I’m the
Nurturer
And proud of it!
Did you enjoy the quiz?
Invite your friends to take the quiz to find out their Brand Archetype
Thank you so much
For taking the Brand Archetype Quiz!
Fist bumps to you, friend, for daring to play bigger, aim higher, and dig beneath the surface.
Over the coming weeks, I’m going to be popping into your inbox with more insights as to how to make your brand archetype work for you, so keep your eyes peeled!
‘Til next time,
- ELLISSA
Want to Dive Deeper?
SCHEDULE A 1:1 BRAND ARCHETYPE CALL WITH BRANDING EXPERT ELLISSA, AND GET CLEAR ON WHAT HAVING THIS ARCHETYPE ACTUALLY MEANS FOR YOU AND YOUR BUSINESS.
(As well as a bunch of other tangible, implementable and strategic advice)
HERE'S WHAT IS INCLUDED:
60 MIN ONE ON ONE BRAND STRATEGY SESSION WITH ELLISSA - On this one-hour call, we’ll get to the heart of who you are, the look and feel you’re going for, and where you want to be in 6 months. Use this session to pick Ellissa's brain on your Archetype and get clear on where to focus your energy.
BRAND VISION MOOD BOARD - We'll create a mood board just for you based on your Archetype and Business, including a colour palette, font selection and style/image examples to get the right vibe for your Archetype. Use it for a DIY job or put into a brief for your designer.
15MIN WEBSITE REVIEW (RECORDED) - We’ll review your website and let you know where to focus your energy ASAP and quick tips for tuning into your Archetype Strengths.
For just $297
(+GST for Australian Residents)