What’s in your Brand Kit?
As branding experts, there’s nothing we love more than equipping women business owners with bold, fearlessly expressive brands that future-proof their legacy.
But we do more than just take you through a custom process to unearth a carefully-crafted, unique aesthetic. We also equip you with all the tools you'll need to run your business after our design work is complete.
It’s called a Brand Kit, and it’s a part of every Visual Branding Project we run. With every visual branding project, you get your very own Brand Kit as a thank you for choosing us.
Think of this like a premium gift bag, filled to the brim with everything you need for complete ease and success as you launch your re-energised brand to the world.
Since we get lots of curious questions about it, we thought we’d run through what it includes.
So let's peek a look inside the Brand Tool Kit, shall we?
What’s inside a Flourish Brand Kit?
An unmistakable brand logo that’s 100% you
Your logo not only needs to be memorable and unique. It’s gotta be versatile.
That’s why we provide logos with every design project:
Logo 1) Your main squeeze
This is your main logotype or logomark, used for the majority of circumstances.
Logo 2) Your logo on the side
Use this alternate logotype or logomark when you have limited space.
Logo 3) Your Brand Mark
This is a symbolic piece of the logo suite that can be used as a favicon, watermark symbol, or in really small spaces.
Plus, you’ll receive your logos in each of your brand colours. This makes it super easy for you to use over the top of photos, on light or dark backgrounds, or even merch like T-shirts or stationery. All bases are covered.
Your Brand Guidelines Book
When your brand is consistently polished across every touchpoint of your brand, your customers notice. And they pay attention.
We create a Brand Guidelines Book with every visual design project, so you have clear and easy rules to follow to keep your branding investment looking schmick and professional.
Inside, you’ll find specific, easy-to-use guidelines on specific colour codes (just have your designer copy the RGB or HEX codes and you’re golden) and guidelines for font usage. You’ll also find patterns and textures that match your brand aesthetic, guidelines for photography (so you can head to your photoshoot armed with a plan), and more.
FLOURISH BRAND KIT
Your Brand Kit set up in Canva
Chances are - Canva is your bestie (or your VA's bestie), so you are going to love having all your colours and fonts set up for you, ready to roll in Canva. This makes it 984% easier to create any custom Canva image you need in just a few clicks.
Templates!
This is where it starts to get really good.
Inside your Brand Kit Toolkit, you'll find templates galore (for Canva or your chosen Adobe Creative Suite program). This includes…
Social Media Branding
Facebook Page Banner
LinkedIn Banner
Twitter Banner
Pinterest Banner
Social Media Templates
Square templates for use on Facebook and Instagram
Story / Reel sized templates to use on Instagram, Facebook, Pinterest and TikTok
A Presentation Template
Whether you’re giving a presentation at a conference, delivering a webinar or onboarding a new team member, this presentation template in Canva gives you the perfect starting point so you can simply add your content and forget about being a PowerPoint expert for a day.
Tip: You can also use it as a template for an ebook. Bonus!
A Workbook Template
Super handy to have, this workbook template gives you a head start on creating your next workbook, ebook, company policy document, worksheet, or whatever document you need to create!
Textures and brand elements
This is all the textures and brand elements we've used to create your brand, packaged up as artwork for you to take away.
Use them as a background texture. Hand them to your VA to work their design magic. We've even had a client get their brand pattern printed onto a swimsuit!
Total world domination at your fingertips!
We’re kidding. Kind of.
Looking for elevated visual branding that’ll catapult you into the next phase of your business? A Visual Branding Package is exactly what you need. Take a peek inside this Brand Kit sample here.